There is nothing worse than being sold something that turns out to be completely different than what you expected.
Between supply and demand there is an entire network of intermediary actions purely designed to connect supply with its corresponding demand. Marketing and operations are two such intermediaries. In transportation and logistics there are providers of transportation products: ports, warehouses, carriers, etc; and there are those who demand their services: the shippers.
Suppliers of transportation and logistics services need effective marketing to gain access to their customers. However, they need effective operations in order to keep these customers and grow their market. Unfortunately in many transportation and logistics organizations marketing, sales and operations are separated from one another and this creates problems.
It is paramount for the sales and marketing arms of an organization to know what they can truly deliver on such that the customer is not mislead. It is just as important for the operations division to know what is expected of them and to deliver.
At Soli DG, Inc. we combine operations and marketing to ensure that our clients experience healthy and sustainable growth. As organizations get more comfortable with this setup there is less waste created and more profit from each dollar spent.
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